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5 Simple Twitter Listening Tips Every Marketer Should Know

Amplify’d from www.readwriteweb.com

5 Simple Twitter Listening Tips Every Marketer Should Know

Written by Elyssa Pallai / February 2, 2010 4:00 PM / 22 Comments

If you’re just starting out using the Web as a research and analysis tool to find out about your customers’ needs and wants and have never used a search service to do this, a great place to start is Twitter Search as it is instantly gratifying! However, fair warning: these tools are addictive. If you are ready to take the plunge, read on.

Search Your Product, Service or Topic Using Twitter Search

Use Hashtags

Progressing to a Desktop Application For Market Monitoring

Create Custom Filtered Views of the Conversation

Setting up canned searches
Setting up groups

Building Community and Learning from the Twittersphere

Warning: These services are addictive!

Read more at www.readwriteweb.com
 

8 Simple Steps to Growing a Quality Twitter Following

I definitely agree you need to jump in there and interact. Balance would be the key to this. If this is all I saw, I’d unfollow someone. :D

Amplify’d from www.socialmediaexaminer.com

8 Simple Steps to Growing a Quality Twitter Following

Step 1:  Choose Your Preferred Audience

Step 2:  Decide How Many Tweets You Want to Send Daily

Step 3:  Decide How Long You Want to Make Your Tweet Plan

Step 4: Find the Keywords You Want to Use on Twitter

Step 5: Choose Different Formats for Your Scheduled Tweets

Step 6: Write Your Timeless Tweets

Step 7: Choose Your Times

Step 8: Schedule Your Tweets

Although a tweet plan is useful when your schedule gets busy, it’s not a way to avoid real-time tweeting.  The tweet plan’s main advantage is to maintain brand awareness consistently and attract the people you want to meet on Twitter.

You must find a balance to make this work for your business.  And you can only find this balance by jumping in, listening to your audience and tweaking the content you share on Twitter to get the best results.

Read more at www.socialmediaexaminer.com
 

Attract Loyal Customers By Creating A Magnetic Brand

Amplify’d from www.mediapost.com
Attract Loyal Customers By Creating A Magnetic Brand

How do you create and establish a successful brand that brings loyal, profitable customers to your door?

Build your business around your best customers instead of trying to aimlessly drive sales.
Listen to what your best customers are telling you.
Focus on what your brand does best.
Understand what makes your customers tick.
Identify your customers’ drivers of choice.
Be relentless in serving your best customers better than anyone else.
Find ways to wow and surprise your best customers.
Determine what your brand stands for and deliver on your promise.
Build a brand model that identifies the psychological motivators, key characteristics, and emotional connections your customers have with you.
Use your brand model to make all business decisions.
Your job as an entrepreneur, brand manager or chief marketing executive is to figure out what motivates your best customers.Read more at www.mediapost.com